Whaleshark Watch

A campaign for Western Australia to excite the community about whale sharks and related destinations as well as their recently adopted whale shark.

A scrolling design allows a story to slowly unfold. Users are taken on a deep-sea dive, following a fishing line below the water until they encounter the whale shark.

Whale Shark Watch captures the excitement of seeing a whale shark, building on this sense of anticipation and invites the community to participate along the way, suggesting names for the adopted whale shark and the ability to track its movements while being made aware of destinations and offers along the way.

ROLE: 
UI/UX designer