Tap Pledge

An awareness campaign promoting the quality of Sydney Tap Water and the sustainable advantages of drinking tap. Bold and playful illustrations come to life in a parallax website, rewarding users as they scroll, to reveal a story as well as the various financial and environmental benefits.

Tap Pledge visuals spanned from digital banners and posters and extended to bottle designs, water dispensers, water trucks which were utilised at events such as ‘Sculptures by the sea’ and illustrated the walls of the education centre at Taronga Zoo.

ROLE: 
Art director, UI/UX designer, illustrator, animator